We connect the dots between consumers, brands, and micro cultures through culturally relevant, insight-led, data-driven influencer marketing.
CULTURAL INSIGHTS
We uncover emerging cultural pockets and niche communities that shape trends and drive conversation. Using rich, data-driven cultural insights, we craft cultural personas that align with your brand values, strategic objectives, and interests to guide your micro-influencer marketing strategy. By engaging directly with trusted micro influencers, we help brands authentically tap into the behaviours and preferences of these communities, increasing social media engagement and relevance.
CAMPAIGN STRATEGY
We identify key micro cultures through a blend of AI powered tools, influencer marketing data, and brand insights. Our approach defines clear objectives and measurable KPIs focused on engagement, conversion, and long term brand loyalty. With a data first lens, we match brands with the right micro influencers who bring credibility and connection to your target audience across social media.
CONTENT & EXECUTION
We build culturally relevant content that tells your brand story in a way that resonates with your audience’s values and positioning. From briefing to publishing, we manage influencer creative output to ensure consistency, quality, and alignment with your brand’s voice and visual identity. We continuously track influencer activity, engagement metrics, and campaign performance to optimize content and strategy and drive lasting impact through targeted micro influencer programs.
We are tailored, collaborative and results-driven
Every engagement is guided by these 3 principles:
Full Collaboration: Act as part of your team to co-create micro-culture strategies that drive impact.
Anchoring Strategy in Business Outcomes: We ensure every decision, from influencer partnerships to content creation, is designed to drive measurable results.
Seamless Implementation: Always forward-thinking, we ensure that every campaign is ready for launch and sustainable for the long term.
Based on your brand's needs and objectives, we can work in the following ways:
Immersive Team Engagement: Act as part of your team to co-create micro-culture strategies that drive impact.
Defined Project Scopes : Implement targeted campaigns that directly engage niche subcultures, focusing on high-impact, measurable outcomes.
End-to-End Campaign Management: Lead the execution of full-scale social media campaigns from start to finish, managing influencer partnerships, contract negotiation, content creation, and ensuring alignment with brand goals for optimal performance.